I am a born and raised Colombian living in Los Angeles and working as a digital marketing and SEO consultant.
From my early days in South America, working with startup businesses in emerging markets, all the way to corporate and international companies, I’ve been involved in multiple SEO and digital marketing projects across the globe.
I plan and implement organic search strategies, support individuals and organizations to succeed at their business know how, by helping them see in the digital marketing, a cost-effective opportunity for their growth.
I have worked with consulting large businesses such as Deloitte, marketplaces such as Society6, platform services such as Beachbody On Demand and publisher brands such as Livestrong.com, not only to generate millions of dollars in revenue online but also reach diverse multilingual audiences that visit their websites every day expecting to fulfill their needs.
Organic search is my favorite channel of all.
Not only because I consider it the way to go in terms of sustainable and long-term growth, but also because I have developed a good number of personalized SEO strategies and dealt with many different challenges that integrate Content Strategy and Analytics along the way of tracking scalable improvements for well known and startup websites.
Anyone who has done SEO in some capacity knows this practice is the hardest, most under-appreciated, overlooked of all digital marketing strategies. It usually doesn’t get enough credit simply because to get it right it’s hard work to do.
Set the right strategy for paid advertising and you might generate revenue today. Trust the process of a solid SEO strategy and put your business in a position to win for the long run.
I’m not going to lie, some days it sucks. However, when you pass through all the challenges and see the beauty of steady sustainable acquisition traffic growth, you realize that behind all those long hours of dedication and effort, lies all the beauty of creating the proper digital foundation for businesses.
SEO is art and strategy. It’s technical development and brand alignment between business goals and market needs. It’s also fundamentals and knowledge. It has allowed me to make a happy living, learning from people all over the world every day and helping them grow their businesses side by side.